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Understanding the Project's Product and Use Case

Beginner
5 min

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Understanding the Project's Product and Use Case

What is the project’s purpose?

Understanding a project’s goals and relevance is key to evaluating investment opportunities. If the project seems unclear, irrelevant, or offers a subpar solution to a problem.

You’re on the right track if you can explain your investment rationale to a 12-year-old.

The fundamental analysis checklist can help you answer questions related to the project’s people, catalysts and weaknesses. Please note that this does not cover all aspects to be considered when performing a fundamental analysis.

Questions to ask about the purpose of a project

  • Can you explain what the cryptocurrency aims to achieve in one or two sentences?

  • Is it disruptive or innovative?

  • Does it solve an existing problem?

You can use platforms like Swyftx or CoinMarketCap to explore crypto projects.

Swyftx’s asset pages (Ethereum)

Is the project an idea or a working product?

It’s crucial to recognise a concept from a functional product. Assess the development stage of the protocol and whether there is an established network, a functional prototype, a minimum viable product (MVP) or just an idea on a napkin (or whitepaper).

A viable product should be public-ready, with its mainnet operational for a significant period. Consistent updates and frequent user engagement, using dApps, smart contracts, etc., are indicators of product maturity.

Examples of projects to be cautious of:

  • A gaming project that has a trailer or graphics but is yet to have a playable game.

  • A new blockchain claims to revolutionise transactions but is yet to arrive at the testing stage.

A working product highlights a team’s capability to execute its vision. While many projects in crypto are built on speculation, this shouldn’t be the sole driver of value.

Questions to ask about the maturity of the project

  • What is its development stage?

Is there market demand?

Existing or rising demand for a cryptocurrency often indicates a greater chance of investment inflow. Naturally, more demand means more buyers and more potential for price growth.

Competitor comparison

Recognising the competitors of a project within its industry is crucial for assessing the project’s possibilities. While a project might appear attractive at first glance, its true standing comes to light when stacked against rival projects that potentially boast a stronger team, distinctive product attributes, influential partnerships or a more robust community involvement.

For instance, in Solana’s case, its biggest competitor is Ethereum, a more widely used layer 1 network with a greater security and infrastructure. Solana, however, offers a faster, more scalable solution.

Questions to ask about a product’s competitors

  • Who are the competitors?

  • What is the market cap of the top-performing competitors?

Evaluating user feedback

A glitchy platform or a lackluster interface is a red flag. Seeking user feedback from others can uncover potential weaknesses or flaws in the cryptocurrency’s design, functionality, or implementation.

Positive user experiences can drive adoption and value growth. If a project actively seeks feedback, it indicates transparency and a willingness to listen to the community.

Weighing strengths and weaknesses

You want to adopt a non-bias opinion throughout the research phase to provide a balanced viewpoint. Researching with rose-coloured glasses will mean you could oversee key information that could be detrimental to your process and the longevity of the investment.

It is recommended that while you are conducting research, notes are taken of any possible red flags as well as their strengths. Weak points might include:

  • Team members with dubious histories.

  • A token that has an abnormally high inflation rate which could dilute the price.

  • Token unlocks from early backers.

  • Poor response from the team around any issues in the community.

  • An unclear vision or irrelevant solution.

Test the product

Trialling the protocol’s/project’s user experience is akin to taking it for a test drive. Test a transaction, navigate their platform, or explore their app. This evaluation gives insights into its usability and functionality.

Factor in design, transaction speed, fees, security, and overall feedback.

A satisfactory user experience boosts the likelihood of market success, adoption and potential investment confidence.

Question to ask when testing the product

  • Are there any concerns when using the product?

‘Swyftx’ is a brand of Swyftx Pty Ltd (ABN 72 623 556 730, AFSL 568543). Swyftx’s spot cryptocurrency exchange services are not provided under Swyftx’s AFSL and are not issued, arranged, distributed or authorised by Eightcap Pty Ltd (ABN 73 139 495 944, AFSL 391441) (Eightcap), Web3 Loans Pty Ltd (ABN 48 668 516 952) or Web3 Ventures Pty Ltd trading as Block Earner (ABN 63 655 090 869, ACL 551024) (Block Earner). Derivative products are issued by Eightcap and distributed by Swyftx. Credit products are provided by Block Earner. Swyftx is an authorised credit representative of Block Earner (Credit Representative No 579667). 

The information on this website is general in nature and does not consider your objectives, financial situation or needs. You should consider whether this is suitable for you and your personal circumstances. Any statistics, price references, graphics or information on this page related to the performance of any asset, market or trading account are not indicative of current performance and should not be relied upon when making a decision to invest. This website is not targeted at the public, nor residents, of any specific country and is not intended for distribution to residents in any jurisdiction where that distribution would be unlawful. Digital assets are volatile and carry high levels of risk, you may lose some or all of your investment. Derivative products are highly speculative and carry significant risk. Credit products are subject to lending criteria. Before making any decision about whether to acquire a product, you should read the applicable Terms of Service and, where relevant, the PDS, FSG, Credit Guide and TMD available on Swyftx’s website, as well as the respective product issuer’s website (if applicable).